参与行业和社区对话,共同改进Web广告

Web广告旨在通过识别标准和Web自身可改进的领域,让在线广告更有效且更好地保护隐私,从而改善用户、广告商、发布商、分销商、广告网络、代理机构等各方的生态系统和体验。

活跃组

这些小组的设立旨在改进Web广告。

PrivacyWorking group

The mission of the Privacy Working Group is to improve privacy on the Web both by advising groups developing standards on how to avoid and mitigate privacy issues with Web technologies and by standardizing mechanisms that improve user privacy on the Web. 访问Privacy Working Group

Private Advertising TechnologyWorking group

The mission of the Private Advertising Technology Working Group, motivated by the W3C TAG Ethical Web Principles, is to specify web features and APIs that support advertising while acting in the interests of users, in particular providing strong privacy assurances using predominantly technical means. The Working Group welcomes participation from browser vendors, OS vendors, mobile application vendors, advertisers, publishers, ad buyers, advertising platforms and intermediaries, privacy advocates, web application developers, and other interested parties. 访问Private Advertising Technology Working Group

Improving Web AdvertisingCommunity group

The mission of the Improving Web Advertising Community Group is to identify areas where standards and changes in the Web itself can improve the ecosystem and experience for users, advertisers, publishers, distributors, ad networks, agencies and others, and to oversee liaison with existing Working Groups and to create new Working Groups as needed 访问Improving Web Advertising Community Group

PrivacyCommunity group

The mission of the Privacy Community Group is to develop privacy-focused web standards and APIs to improve user privacy on the web through enhanced browser behavior. Charter: https://privacycg.github.io/charter.html 访问Privacy Community Group

Private Advertising TechnologyCommunity group

The mission of the Private Advertising Technology Community Group is to incubate web features and APIs that support advertising while acting in the interests of users, in particular providing strong privacy assurances. 访问Private Advertising Technology Community Group

为什么加入?

自1994年以来,我们通过开发确保Web长期发展的协议和指南,引领万维网发挥其无限潜能。

加入这些小组,您可以参与讨论和推动W3C制定的标准。这些小组的讨论涉及当前和未来的标准,并不断致力于改善Web环境。您将有机会参与引领Web的未来。

我们的价值观植根于为所有人构建Web

Web的社会价值在于提供人类沟通、商业活动以及知识共享的机会。W3C的主要目标之一是让所有人都能享受这些益处,不论其硬件、软件、网络基础设施、语言、文化、地理位置或身体和心理能力如何。

W3C 会员

64成员组织参与web广告生态系统, 包括:

Institut National de Recherche en Informatique et en Automatique (Inria)
The New York Times
Oracle Corporation
Mozilla Foundation
Shopify
Brave Software Inc.
查看所有参与web广告生态的成员

参与方式:

加入我们 捐赠

需要更多与您的组织特别相关的信息吗?

我们的技术布道者明白每个组织都是不同的!技术布道者代表W3C活跃于不同地区,是W3C业务发展团队的延伸。他们负责识别和招募新的W3C会员,举办本地活动,推广W3C培训并促进赞助。

我们的Web广告布道者

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